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Market Profile
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791,100 Highly Educated, Highly Affluent Readers Every Week in the Hartford/New Haven DMA.
This is what smart advertisers are looking for. A concentrated core of professional,
highly educated, tech-savvy consumers with deep pockets and no aversion to spending.
And best of all, one of the strongest newspaper markets in the country.
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DMA Market Profile
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Index
To U.S. |
| Median HH Income |
$62,200
|
125 |
| 4+ Years College |
30%
|
120 |
| $100K+ Household Income |
26%
|
119 |
| Read A Daily Newspaper |
60%
|
125 |
| Read A Sunday Newspaper |
67%
|
123 |
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Source: Scarborough 2008, Rel.1;
Scarborough Multi-Market 2007, Rel.2;
Claritas, 2007 |
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