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Automotive Advertising Opportunities
The Hartford Courant and cars.com offer a variety of highly effective media campaigns designed to help you build your brand name, drive traffic to your showrooms, and consequently, sell more vehicles, parts, and services.
Powerful & effective.
In a single week, The Courant and its websites reach 74%* of those planning to buy or lease a vehicle in the next 12 months. Vehicle shoppers rely on newspapers more heavily as they approach actual purchase.* Plus, Cars.com extends your reach with an average 228,400* page views per month, connecting you with even more local shoppers.
Targeted & comprehensive.
Our regular weekly auto sections, daily classifieds, and online solutions with cars.com allow you to reach shoppers at every stage of the buying or leasing process.
- Saturday Motoring - This popular weekly section targets shoppers on their preferred shopping day. Our readers actively turn to Motoring for the best purchase and lease deals, plus huge inventories of pre-owned autos for sale. This section also speaks to enthusiasts with exciting reports on the latest automotive trends, tips and advice, and more.
- Wednesday Wheels - Another popular weekly section which targets auto shoppers midweek, as they are planning the next step in their buying or leasing process. Packed with competitive price and production information, Wheels also features weekly auto reviews, auto care and safety information, and more.
- Automotive Classifieds - The ultimate, daily 'go-to' place for shoppers in the final stages of the purchasing process to find huge selections of autos for sale.
- Cars.com - Displays huge inventories of autos for sale complete with multiple photos, detailed descriptions, and dealer contact information for viewing by 8 million monthly unique viewers. Plus, cars.com provides shoppers with all the research tools they need to guide them through their buying process.
Plus, The Courant produces a number of auto promotions throughout the year such our annual Auto Show section, Red Tag Auto Sale, and more, to continually grow our audiences, and drive results for our advertisers.
Contact us today!
*Sources: Scarborough 2008, Rel. 1; Omniture Media Metrics, CNW Marketing Research
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