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Lifestyle
Imagine A High Income, High Spending,
Highly Educated Market Of 1.2 Million People. And Every Sunday We Deliver 90% Of All Adults Who Read A Sunday Newspaper.
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Hartford Metro is the center of the Hartford/New Haven DMA, one of the richest DMAs in the nation. They make more. Spend more. Travel more. And because of The Courant, they read more. Which makes them easier to reach.
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Hartford/New Haven DMA
Lifestyle Profile
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% of DMA
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Index To U.S.
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| Management or Professional Occupation |
28%
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108
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| Household has $100K+ Income |
25%
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116
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| Traveled to Europe past 3 years |
13%
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125
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| Ate at upscale restaurant past month |
17%
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117
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| Attended Opera, Symphony, or Live Theater past year |
43%
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174
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| Household spent $3,000+ on home improvements past year |
26%
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119
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| Source: Scarborough, Multi-Market 2007, Rel.2, 2008, Rel. 1 |
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