| |
Reader Demographics
|
|
|
|
Metro
Adults |
Daily
5 Issues |
Sunday
4 Issues |
1 Daily
1 Sunday |
| Total Adults
|
|
925,515 |
588,428 |
678,348 |
589,775 |
|
Coverage |
|
64% |
73% |
64% |
| Men |
|
441,784 |
280,525 |
318,038 |
281,359 |
| |
Coverage |
|
64% |
72% |
64% |
Women
|
|
483,731 |
307,903 |
360,310 |
308,416 |
|
Coverage |
|
64% |
75% |
64% |
| Age 18-34 |
|
252,191 |
138,742 |
155,413 |
136,706 |
| |
Coverage |
|
55% |
62% |
54% |
Age 35-54
|
|
360,450 |
226,285 |
266,257 |
223,419 |
|
Coverage |
|
63% |
74% |
62% |
| Age 55+ |
|
312,874 |
223,401 |
256,678 |
229,650 |
| |
Coverage |
|
71% |
82% |
73% |
HH Income $35K+
|
|
752,265 |
500,087 |
568,694 |
502,159 |
|
Coverage |
|
67% |
76% |
67% |
| HH Income $50K+ |
|
600,890 |
404,191 |
458,988 |
402,996 |
| |
Coverage |
|
67% |
76% |
67% |
HH Income $75K+
|
|
415,423 |
290,117 |
321,887 |
288,893 |
|
Coverage |
|
70% |
78% |
70% |
| HH Income $100K+ |
|
253,989 |
183,568 |
197,079 |
181,346 |
| |
Coverage |
|
72% |
78% |
71% |
Some college +
|
|
532,140 |
360,133 |
417,577 |
361,372 |
|
Coverage |
|
68% |
79% |
68% |
| College graduate + |
|
283,564 |
199,893 |
222,222 |
194,672 |
| |
Coverage |
|
71% |
78% |
69% |
| Home Value <$250K |
|
253,172 |
157,385 |
185,276 |
163,563 |
| |
Coverage |
|
62% |
73% |
65% |
| Home Value >$250K |
|
396,603 |
276,242 |
317,915 |
280,470 |
| |
Coverage |
|
70% |
80% |
71% |
| Source: Scarborough 2008, Rel. 1 |
|
